Wheels of Change

Why It Matters?

In a country where millions survive without formal jobs, and street food fuels urban life, we saw a gap, and a chance.

Many have the will to work. Few get the tools.

Many cook with skill. Few cook with safety.

Many serve others. Few get to serve their dreams.

Wheels of Change fills that gap.

We don’t just train people, we launch them. We don't just support, we stand behind.

How It Works?

Identify:

CNCTINDIA works with local NGOs and community networks to identify potential entrepreneurs from low-income households.

Train:

Brings in culinary experts to teach practical cooking, food safety, hygiene, customer service, and menu design.

Finance:

CNCTINDIA facilitates access to micro-loans, government schemes, and CSR funding to cover setup costs.

Launch:

Each participant is given a fully-equipped food tricycle or truck, branded and ready to roll, with ongoing mentoring and placement support.

What Makes This Different?

• Full-cycle support - from training to launch.

• Dignity-first approach - they own, they earn.

• Hygienic, FSSAI-certified food on the streets.

• Scalable & replicable for cities, towns, and villages.

• Promotes local recipes, Indian flavors, and cultural food pride.

Women-led households

Unemployed youth with culinary aptitude

Displaced workers or pandemic-hit families

Street vendors seeking formalization

Our Impact

• 100+ mobile food entrepreneurs trained and launched

• 65% of ventures are women-owned

• 300+ secondary jobs created (servers, helpers, suppliers)

• Operating in 10+ states across India

Who We Empower?

Why Wheels of Change Food Trucks Make Sense?

1. Dignity over “Hawker” Labels
On the streets, pushcarts often carry the stigma of being “hawkers,” with little respect for the hard work behind them.

With Wheels of Change, beneficiaries are food entrepreneurs, not hawkers, they own a structured, professional-looking food business.

The truck itself becomes a symbol of dignity: clean, branded, reliable.

2. Ownership vs. Endless Rent
Shops are expensive: High deposits, rent, licenses, and maintenance costs yet, at the end of the day, the shop isn’t yours.

Food truck is forever: With Wheels of Change, the truck is a lifetime asset owned by the family. No landlord, no rent, no insecurity.

3. No More Broken Dreams of Shops
Many underprivileged families dream of owning a shop but can never gather the capital.

Even if they rent a small shop, they end up spending money on interiors, furniture, and permits - and still don’t own it.

The food truck gives them the same pride of ownership, without impossible costs.

4. Freedom from Street Struggles
We often see a husband pulling, wife pushing, and a child running behind a cart, drenched in rains or exhausted in the heat.

These daily humiliations vanish when a family runs a modern, mobile food truck with protection from weather and proper systems.

5. Standardization = Trust
Customers hesitate with carts due to hygiene and dust exposure.

Shops are better, but too costly to sustain.

Wheels of Change food trucks come with uniform hygiene standards, grooming, and CNCT’s backend support, building trust among consumers.

6. Mobility & Reach
A shop is stuck in one place, footfall decides your fate.

A cart can move but only with physical strain and no comfort.

A truck is electrically powered, reaches more markets/events, and can chase opportunity instead of waiting for it.

7. Pride for the Family
Instead of being looked down upon, families will be admired as entrepreneurs running their own brand-backed food truck.

Children grow up seeing their parents as business owners, not just daily strugglers, passing on dignity to the next generation.

Sponsor a cart. Fund a kitchen. Mentor a dream. Change a life.

Partner with us: csr@cnctindia.org

Whether you're a donor, policymaker, CSR head, or simply someone who believes in equal opportunity, YOU CAN BE A PART OF THIS MOVEMENT.

These Are More Than Food Trucks. They Are Dreams On Wheels.

Because when opportunity rolls in, everything changes.